Clear Choice Dental Maddington Report

Summary

Performance Overview

July delivered 43 new patients for Maddington, just below June's 44 and below July 2025's 60. Search and Meta remained active throughout the month, but lead attribution and lead progression were softer than the patient result.

Overview

Patient Volume Held Better Than The July Lead Mix

The clinic finished with 43 new patients, while the main pipeline produced only 10 leads and none carried source attribution. Patient volume therefore held up better than the lead picture beneath it.

Demand

Search And Meta Continued To Generate Demand

Google Ads drove 205 clicks, 9 paid-search calls, and 18 platform conversions, while Meta delivered 13 Invisalign enquiries and 28 platform conversions.

Pipeline

Lead Quality And Stage Progression Weakened

All 10 main-pipeline opportunities were unattributed, and 12 of the 13 Invisalign leads remained at Responded Please Call. Demand was present, but too little of it had moved close to booking.

Outlook

The July Patient Number May Be Harder To Sustain

July's patient total stayed solid, but the lead mix was softer than June and well below July 2025. Lifting conversion-ready demand will be important to repeat this level of patient volume.

Results

Key July Results

July's core numbers across patients, leads, calls, and paid media. Lead totals and platform conversions are shown separately.

July New Patients

43

2.3% below June 2026 and 28.3% below July 2025.

Total Leads

23

10 main-pipeline leads plus 13 Invisalign leads.

Main Pipeline Leads

10

All 10 came through without source attribution.

Invisalign Leads

13

All from Facebook Ads.

Total Calls

52

50 answered and 2 missed.

Website Visitors

2.03K

7.86% below the previous 31-day period.

Google Ads Platform Conversions

18

Platform conversion total for July.

Meta Platform Conversions

28

Platform conversion total for July.

Creatives Delivered

Creative Rollout

July creative delivery continued to support Invisalign, treatment education, and patient-offer messaging across the account.

New Patient Numbers

Full New Patient History

July closed with 43 new patients. That keeps 2026 ahead of the same January to July period in 2025, but the month still came in slightly below June and well below July last year.

Month	2022	2023	2024	2025	2026
January	16	31	57	31	35
February	10	30	27	44	55
March	24	30	35	24	36
April	16	45	41	30	32
May	25	31	33	24	47
June	25	25	23	36	44
July	23	28	39	60	43
August	37	44	40	42	-
September	33	37	48	46	-
October	31	36	47	55	-
November	36	32	43	47	-
December	34	46	41	36	-

Monthly new patient history from 2022 to 2026, with 2026 shown through July.

July 2026 Vs June 2026

July moved from 44 to 43 new patients. Down 2.3% month on month. Patient volume stayed broadly stable, but July's lead mix was lighter than June's, so the month did not build on June's momentum.

July 2026 Vs July 2025

July moved from 60 to 43 new patients. Down 28.3% year on year. The clinic still maintained a solid absolute patient count, but it did not match the unusually strong July 2025 benchmark.

Marketing Contribution

Marketing activity kept patient volume up, but conversion strength was mixed. Search delivered calls and paid traffic, Meta continued to bring in Invisalign enquiries, and the website still attracted 2.03K visitors. Even so, only 10 main-pipeline opportunities were created and all were unattributed, so patient volume outperformed the lead pipeline.

Leads

Pipeline Breakdown

July generated 23 leads across the two pipelines, with most Invisalign enquiries still in early follow-up and all main-pipeline leads unattributed.

Main Pipeline

Main Pipeline Volume Was Light And Entirely Unattributed

Main Pipeline Leads10

Booking Intent9

Lead Category Mix

Existing Patient5

Hot Lead4

Not Qualified1

Intent Signals

Wants Appointment9

New Patient4

Existing Patient6

Urgent2

The main pipeline was small for the month and leaned heavily toward existing-patient and call-led demand. Even with 9 opportunities showing appointment intent, only 4 were clearly hot new-patient opportunities.

Invisalign

Meta Drove Volume, But Most Leads Stayed In First Follow-Up Stage

Invisalign Leads13

Estimated Pipeline Value$91K

Stage Mix

Responded Please Call12

Appointment Booked1

July Lead Details

SourceFacebook Ads

Booked1

Open Leads12

Meta produced the larger lead pool in July, but 12 of 13 Invisalign opportunities still sat at Responded Please Call. Lead volume was there, but progression remained slow.

Calls

Call Performance

July call demand stayed active, with 52 calls and a 96.2% answer rate.

July

Call Handling Was Strong, But Most Call Volume Was Not Clearly Attributed

Total Calls52

Answer Rate96.2%

Answered

50

Missed

2

Call Source Mix

General Phone Line43

Google Paid9

Top Search Terms

Dentist Gosnells3

Emergency Dentist3

Dentist Maddington2

Clear Choice Dental1

Call handling remained strong with only two missed calls. Most calls, however, were grouped under the general phone line, so keyword detail is concentrated within the nine paid-search calls.

Meta Report

Facebook Performance

Meta remained the larger lead-generation channel in July, but most of that volume was still sitting in early-stage follow-up rather than booked demand.

July

Lead Volume Stayed Solid While Progression Lagged

Meta produced 28 platform conversions and 13 Invisalign enquiries, but only one progressed to Appointment Booked

Amount Spent$3.70K

Total Clicks1,077

Ad Impressions431.22K

Cost Per Conversion$132.27

Top Campaign

High-Value Campaign [ Scaling Cold Only ]Top Lead Driver

Spend$3,082.96

Clicks800

Impressions110.88K

Platform Leads28

CPL$110.11

Support Campaign

Awareness | OmnipresenceAwareness Support

Spend$620.68

Clicks277

Impressions320.34K

Platform Leads0

CTR0.09%

Meta Ad Library

Open the Meta ad library to view the ads currently running for the account.

View Meta Ad Library

Reach

Meta delivered scale across the market. 431.22K impressions kept the clinic highly visible, and most of that useful reach sat inside the high-value lead campaign rather than awareness-only activity.

Efficiency

Meta generated lower-cost demand than search, but most of it did not move far enough. At $132.27 per platform conversion, Meta was more efficient than search on cost alone. Most Invisalign leads, however, remained in first follow-up instead of advancing toward bookings.

Creative Performance

Invisalign interest was there, but conversion speed remained weak. Meta created 13 Invisalign leads and 28 platform conversions, yet only one lead had reached Appointment Booked. Follow-up and conversion handling remain the main gap.

Google Ads Report

Paid Search Performance

Google Ads continued to capture high-intent local demand in July, but the return remained pressured for the spend.

Total Clicks

205

Total Spent

$3.62K

Average CPC

$17.68

Platform Conversions

18

Top Campaign

Search Campaign | Maddington

Spend$3,058.23

Leads5

Campaign Numbers

Clicks102

Impressions947

CPC$29.98

CTR10.77%

CPL$611.65

This was the main non-brand search campaign. It produced most of the leads, but it also carried almost all of the spend.

Support Campaign

Brand Protection | CCD Maddington

Spend$565.55

Leads1

Campaign Numbers

Clicks103

Impressions471

CPC$5.49

CTR21.87%

CPL$565.55

This campaign brought in brand traffic more efficiently, but it played a smaller role and generated only one lead.

Demand The paid-search traffic that converted was concentrated around dentist gosnells, emergency dentist, and dentist maddington.

Efficiency $3.62K spend delivered 18 platform conversions, 9 paid-search calls, and one landing page carrying almost all paid-call activity. That is useful demand, but it is still expensive for the level of patient movement in July.

Commercial Impact Google Ads stayed active in July, but the spend still looks heavy against 43 new patients overall, 10 main-pipeline leads, and 9 paid-search calls. The channel remains important, but it needs tighter efficiency and cleaner attribution.

Website Traffic

Website Traffic Mix

Website traffic held above 2K visitors in July, but the large Other segment still limits channel visibility.

2.03K website visitors in July, down 7.86% versus the previous 31-day period.

Organic727

CPC402

Referral105

Search82

Paid63

Social33

Other615

Top Driver

Organic and CPC remained the two biggest named sources. Organic delivered 727 visitors and CPC delivered 402, making them the clearest traffic drivers behind the website.

Support Channels

Referral and smaller traffic channels still added support. Referral at 105, Search at 82, Paid at 63, and Social at 33 kept the mix diversified even as total traffic slipped slightly month on month.

Performance Read

Other is still too large to ignore. Other accounted for 615 visits, which means a large share of site traffic could not be clearly tied back to a channel. That limits precise attribution for July.

Landing Page

Landing Page Call Activity

July's paid-search landing-page calls were concentrated on the Maddington landing page and were driven mainly by emergency and local dentist terms.

Overview

One Page Drove The Paid-Search Call Activity

Paid-Search Calls9

Pages Driving Paid Calls1

Calls By Landing Page

Maddington Landing Page9

Intent

Paid Search Terms Pointed To Emergency And Local Dentist Demand

Top Search Terms Reaching The Landing Page

Dentist Gosnells3

Emergency Dentist3

Dentist Maddington2

Clear Choice Dental1

All paid-search landing-page calls in July pointed back to the Maddington landing page. It was the clearest paid-search conversion destination during the month.

Live Landing Pages	URL
Maddington Landing Page	View Landing Page
Main Landing Page	View Landing Page
Wisdom Teeth Landing Page	View Landing Page
Teeth Whitening Landing Page	View Landing Page

Wins

Strongest Outcomes

Biggest Win

43 New Patients Kept July Strong In Absolute Terms

Even with a year-on-year drop, July still finished above every July from 2022 to 2024.

Operational Win

Call Handling Protected Most Of The Month's Phone Demand

50 of 52 calls were answered in July, leaving only two missed calls across the month.

Best Lead Signal

Meta Continued To Produce The Largest Lead Volume

Meta generated 13 Invisalign leads and 28 platform conversions, although progression still needs improvement.

Commercial Opportunity

The Lead Mix Needs To Catch Up With The Patient Count

Only 10 main-pipeline leads came through, all were unattributed, and 12 of 13 Invisalign leads remained in early follow-up. Patient volume therefore remained ahead of lead quality.

Notes

Content Shoot Recommendation

Fresh content remains one of the clearest ways to strengthen ad performance across the next campaign window.

Priority Recommendation

Schedule A Joint Shoot Across Clear Choice Dental Locations

The recommended shoot focus is Invisalign, a late-winter emergency promotion, and the September to October family campaign period. Fresh clinician-led footage across those themes will strengthen Meta creative and support both paid and organic content through the next campaign cycle.

Action Plan

Priority Actions Ahead

These next steps are tied directly to July's performance.

1

Fix Main-Pipeline Attribution

All 10 main-pipeline opportunities were unattributed in July. Cleaning up source labeling will make future optimisation more precise.

2

Move Invisalign Leads Out Of First Follow-Up Faster

Meta delivered 13 Invisalign opportunities, but 12 were still sitting at Responded Please Call. Faster follow-up is the clearest July conversion opportunity.

3

Tighten Google Ads Efficiency Around The Best-Performing Terms

Dentist gosnells, emergency dentist, and dentist maddington were the clearest paid-search call drivers. Those terms should stay protected, but the spend-to-response ratio still needs closer control.

4

Refresh Video Assets For Ads And Upcoming Seasonal Campaigns

The proposed joint shoot will give the account stronger content for Invisalign, emergency promotions, and the family campaign window later in the year.